equestrian edge horsemanship | custom web design + organic marketing strategy
- Erikka Shockley
- Oct 28
- 3 min read
Some projects just hit different ... and this one was one of those.
EQUESTRIAN EDGE HORSEMANSHIP
Meet Brandee Bratton, the powerhouse behind Equestrian Edge Horsemanship out of Kansas. She’s not your average trainer ... she’s an athlete, competitor, and the mind behind The Edge Method™, a program that combines performance, recovery, and connection for both horse and rider.
Her mission?
To help riders perform better without burning themselves, or their horses, into the ground.
how it all started.
Funny enough, Brandee & I first connected through The Roundup | Cowgirl Entrepreneurs, the Facebook community I help run for women in the western + rural business space. (If you’re not in there yet, you’re missing out on a ton of free support, connection, and genuine community.)
She’d been quietly watching, soaking up posts + tips, before finally reaching out about her next step ... a legit online presence that could reflect the level of professionalism and purpose behind her brand.
And from that first message, I knew exactly what we were about to build together!
what we built...
Brandee came to me wanting a website that worked.
Not something pretty but pointless.
Not another “DIY until it crashes” setup.
She needed something that reflected her story, her grit, and her message ... while also converting visitors into paying clients.
So, I built her a custom one-page website that hits all the marks:
Story-driven, not surface-level. It walks you through who she is, why she’s different, and what The Edge Method™ actually is ... without sounding like every other trainer on the internet.
Conversion-focused. Clear calls to action, intuitive layout, and zero wasted space.
Visually grounded. Bold western tones, raw photography, and modern typography that screams “professional, but still real.”
Scalable. Built with her growth in mind, so when she’s ready to add merch, programs, or digital products ... we’re already set up for it.
It’s clean, confident, and completely hers ... no templates, no shortcuts, no recycled design nonsense.
the strategy (aka where most people mess up)
Here’s the thing ... launching a website means NOTHING if you don’t have a plan behind it. So alongside the web build, I created a full 30-day organic marketing strategy + content plan designed to grow her business without touching ads.
We focused on clarity, consistency, and connection ...
because when your audience trusts you, they buy from you.
Here’s what we rolled out...
→ Her full brand messaging framework (so her posts, site, and emails all sound like her)
→ 30 days of content prompts focused on education, storytelling, and connection
→ SEO strategy to start ranking for key equestrian + wellness terms
→ A posting schedule that fits her life (because burnout isn’t the goal here)
→ Analytics setup to track performance & progress over time!
Basically, I gave her the playbook and the tools to run her own marketing ... without handing her wallet to Meta every month.
the why behind it all ...
Brandee isn’t chasing trends ...
she’s building something that lasts.
And I wanted her brand to reflect that from the very first click.
Her new site positions her as a leader in her lane ... the perfect blend of science-backed performance training + grounded horsemanship. She’s approachable, but she’s got authority.
Confident, but humble.
Every detail ... from color palette to copy tone ... was intentional. We weren’t just designing a website; we were crafting an experience that says, “This is what modern horsemanship should look like.”
what is next?
Now that the site and strategy are live, the next 30 days are all about data.
We’ll be tracking...
→ Website traffic & SEO growth
→ Engagement + reach on social media
→ Inquiries + bookings through her new contact flow
→ How her organic reach performs compared to before launch
Once we’ve got 30 days of analytics, I’ll be sharing a full Results Breakdown right here on the blog ... showing exactly how this strategy helped her grow organically + what adjustments we’ll make going into month two!
Because I don’t just hand clients a pretty site & peace out.
I give them the systems + strategy to keep growing long after launch day!
A Huge Thank You!
Brandee,
thank you for trusting me to bring your vision to life, for showing up fully, and for letting me play a small part in the next chapter of your story.
Watching you build something so purpose-driven has been an absolute honor.
I know your brother is cheering you on every step of the way, and I’m damn proud to be in your corner while you chase this dream down.
Keep that fire, keep that faith, and keep showing the world what The Edge really means. 🖤
Be sure to follow Brandee on social media & check out her new website!
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