Erikka Shockley

Small businesses repeat the same marketing mistakes every January. Here’s what’s actually holding you back — and what works without the hype.

Most of us don’t struggle with “marketing” or “pricing” nearly as much as we struggle with boundaries. And the wild part? Your boundaries have a bigger impact on your profit than any trend, tactic, or template ever will. Because here’s the truth... Every time you blur a boundary, you lose money. Not figuratively. Literally. 1. If you don’t set expectations upfront, people will create their own. When you don’t say how your process works, clients assume. And they usually assume wrong ... “Oh,...

From grit to growth — meet Brandee Bratton, the athlete and horsewoman behind The Edge Method™. Together, we built a custom one-page website and full organic marketing strategy to help her grow her horsemanship brand without spending a dime on ads. Built from the ground up for performance, recovery, and connection — this project proves that when strategy meets soul, results follow. 🖤