Erikka Shockley

If you're writing captions the morning you post them, you're not doing content marketing. You're doing content chaos. Here's how to fix it in one Sunday afternoon. YOU ARE RUNNING A BUSINESS. YOU ARE NOT A CONTENT CREATOR. And yet here you are ... every Tuesday morning, phone in hand, trying to think of something clever to post before 9am. Then Wednesday you skip it. Thursday you post a quote graphic because it was fast. By Friday you've convinced yourself you'll "do better next week." You...

Everybody wants AI to replace designers until the copyright lawsuits, ownership issues, and legal gray areas start showing up. Businesses are out here buying “custom branding” that may not even legally belong to them — and most people selling AI-generated design work don’t fully understand the risks either. Here’s the legal mess nobody thinks will happen to them… until it does.

A lot of small businesses are quietly bleeding money on software subscriptions that do the same thing — or less — than free tools that already exist. Nobody talks about this because the paid tools have better marketing.